Hung Han Sang and Ng Lik Man cofounded New Sound in 1995 under the name New Sound Industries Limited. The two men have worked together for more than 3 decades. Because of their earlier experience, the partners cofounded a new company to not only provide reliable goods and services to customers that place trust in their manufacturers, but also to fee hardworking employees from exploitation by sharing the company’s profits. The partners founded New Sound with these ideals in mind, and named the new company’s Chinese factory Kwan Yuck, which means “equal benefit” in Chinese.